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Brookyn, meet Brooklyn.

This is our love letter to the borough. To introduce the Biggie Coogie jerseys to a bunch of indifferent Brooklyn residents we wanted to show the true, diverse, blue-collar part of Brooklyn. We didn’t show the bridge tourists walk over on the weekends, we showed the bridge we ride the train over to go to work. Bodegas, not flea markets. Brighton Beach, not Coney Island.

Soundtracked by one of Biggie’s most iconic tracks this is what the borough looks like, sounds like — plays like.

This film plays before tip-off of every single Nets home game and is one of the most well received in-arena videos in the NBA.

 


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Partner: Dylan Simel
Creative Director: Andy Ferguson
Director:
Alex Nazari
DP:
Corey Waters