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Whether you're a second string varsity defensive back or Odell Beckham, Jr., every football player gets excited about a new season.

We created a handful of vignettes that capture the anticipation of the beginning of fall.

We got Jameis Winston to voice over the spots despite him losing to Oregon in the 2015 Rose Bowl.  

The choice of which hat to select is clear. The night before the shoot I went to a Nike store to make sure we were getting an Oregon hat in the mix.


Partner: Justin Fly
Creative Director:
Keith Byrne