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You know those facts at the bottom of Snapple caps? We created a bunch of content bringing all of them to life by using classic sports program cliches.

My favorite piece of writing I've done is this short doc around Snapple fact #238: "An ostrich's brain is smaller than its eye." 

We follow Julio and his trainer in a classic rags to riches, HBO 24/7 inspired aesthetic. Tried to get Liev Schreiber to do the VO but he was booked and we used a freelance copywriter who sat across from me.

No ostriches were harmed in the making of this film.


Kenny Mayne put me in charge of the Brooklyn chapter of the "Kenny Mayne National Preservation Society," an organization dedicated to maintaining the sanctity of the most iconic American sports ritual.