This is a :30 radio spot from the POV of a Strawberry Poppyseed & Chicken Salad. It ran as pre-roll when Ordell Robbie listens to Strawberry Love Letter 23, right before he kills Beaumont Livingston.

People really like Panera's Strawberry Poppyseed & Chicken Salad. I never tried it. However, we figured out that people's obsession with it bordered on fanatical. 

So, we wrote a campaign through the point of view of an over-sexualized salad. Like any notable summer fling, he or she comes in your life, sweeps you off your feet, and then leaves your heart crushed in a million pieces and you can't stop thinking about them.

Also, I really enjoy writing radio spots.


The Strawberry Poppyseed Salad taunting its scorned lovers in Tucson, AZ.


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Real world people victimized by our carnally erotic hero (heroine?).


Partner: Andrew W. Kay
Creative Director:
Keiji Ando